

Chat
Key Points
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Client Project: Benmore Technologies partnered with SwiftApprove founder Muhib to build a content proofing platform for marketing agencies, streamlining approval workflows for landing pages, websites, videos, social posts, and other content types
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MVP Strategy: Focused on core features (content upload, customizable review workflows, commenting, version control) while resisting scope creep - deferring integrations with Slack/Asana/Jira until after market validation
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Technical Implementation: Built with Flask/Python backend, React frontend, and SQL database; conducted beta testing with Muhib's network to refine the platform before official launch
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Launch Success: Secured $25,000 in grant funding, launched March 2024 with 150+ attendees at in-person event; gained 120+ waitlist signups and 1,000+ website visits within 24 hours, with interest from NYT, Toronto Raptors, and Edelman
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Post-MVP Evolution: Transitioned to team placement model with Benmore providing ongoing development; discovered need for custom implementations when selling to large enterprises who require platform adaptations for their specific workflows
Transcript
0:00 Hi, Richard here, co-founder of Bedmore Technologies. I want to talk about our experience and project working with SwiftApprove and the team over at SwiftApprove, including Mahib.
0:13 So, essentially, what SwiftApprove is, is basically a management hub for a content document approval process. So, have a quick demo, right?
0:26 Create a workspace. Create approval. Upload your content type, could be landing page, social post, document, etc. Enter the details.
0:45 Add an approver from your company. Upload that content, send that out for review, and essentially just automate and optimize the approval process for content within an organization.
1:03 Um, going back here, we can talk about a couple key pain points, right? So, agencies, uh, needed a platform that could adapt multiple stages of review, handle various types of content, uh, formats, uhm, maintain organized, transparent process, uhm, the versioning control as well, uhm, track changes,
1:22 leave comments, monitor updates, et cetera, without the need for large group chats or email chains or anything like that, uhm, and then when we were working with Moheap specifically, just managing scope, starting with an MVP, and you can see that that they've been around for a little while now, this
1:38 is beyond the MVP stage, uhm, this is beyond the MVP stage, but the initial build of the platform was very, very streamlined, very, uhm, straightforward, uhm, and one more interesting thing that we learned about, especially working with the, uhm, uhm, with the SwiftApprove team and Moheap over at SwiftApprove
2:00 , was specifically, uhm, specifically when you're selling to agencies, when you're selling to businesses, custom implementation. Now this is super interesting, but if you're selling to a large organization, uhm, they have their own custom workflows, they may be using Jira, like I mentioned, they may
2:19 be using Slack, right? You may need to do something custom for large cust, uh, for large customers, specifically, and build out tools.
2:29 So, you know, going through that whole process with Mujib, uhm, very interesting. This has mainly been headed up by Tim, my co-founder, this is his account, mainly, but it's, you know, been very interesting to go through, track the progression of the software, and this is one of our clients that have
2:45 gone definitely beyond the MVP stage. They've validated their idea, they're selling it, signing up clients, they're selling, and now we have them on a placement model with us where we basically have a team member working on their platform, uhm, you know, as a part of their team, which is just very interesting
3:01 , right? It falls into our progression, and our client journey, where basically, launch an MVP, determine a scope, get it out there, get feedback, start iterating, and then eventually transition to a team placement sort of model.
3:15 Uhm, again, like, stuff like custom implementation, you wouldn't just know about until you start selling. You wouldn't know that, you know, XYZ Company needs a custom implementation.
3:25 They need, basically, your platform with a cus- a couple custom features, uhm, to make that deal, you know, work. To, to make it work within their platform.
3:35 So, stuff like that is just incredibly interesting. Uhm, it's a very interesting project. As I said, Tim mainly heads up this project.
3:42 But, regardless, it's been good to track, uhm, on our side, uhm, you know, as they go and continue to grow and scale here.
3:50 Uhm, just over, overarchingly, a very, very interesting platform. A very, very interesting, uhm, growth trajectory. And, very, very, very cool when you get to do hands-on stuff, uhm, on your ink, the custom implementation phase as well.