
Chat
Key Points
-
Client Project: Benmore Technologies built a translation feature for Dakota Systems, a company that manages technical documentation for Fortune 500 companies (e.g., Boeing's 6 million aircraft parts documentation)
-
Business Need: Dakota Systems was opening a Shanghai office and needed proper Mandarin translation for their website to expand into the Chinese market
-
Translation Challenge: Google Translate's automatic translation is inadequate for professional business use - appears unprofessional and misses cultural nuances
-
Solution Delivered: Built a browser-based feature that detects Mandarin browser settings and automatically translates the website using professional translations from native speakers stored in Dakota's database
-
Key Takeaway: Even small projects can provide valuable insights into niche industries and demonstrate how proper localization is crucial for international business expansion
Transcript
0:00 Hi, Richard here, co-founder at Benmore Technologies, and, uh, I want to talk about, you know, the first projects we ever got to do, um, and our engagement with Dakota Systems.
0:11 Um, so Dakota Systems, uh, just, high level, what we built for them was a, uh, translation feature on their website.
0:21 And it's very interesting why this was important. But a quick overview on Dakota Systems. So they, uh, basically develop and, uh, develop solutions for, uh, content solutions, and mainly technical documentation.
0:33 They work mainly with Fortune 500 companies. Um, but specifically what they do is, uh, you know, manage technical documentation. The most interesting way that this was explained to me by the Dakota Systems team was, it's like one of their clients here, United, right?
0:47 So United is going to you know, be purchasing aircraft from Boeing, Airbus, uhm, et cetera, right? Now there's about 6 million parts that go into a 747 jet by Boeing.
0:58 6 million parts that need to have a documentation on what's the, that, you know, that bolt, or that seat, or that screen does, uhm, and, uh, you know, how it's supposed to work, uh, in the overflight.
1:12 So you can imagine at large companies, even at, you just at a certain point of, of, of, of the size of a company, you just have a ton of this technical documentation.
1:31 So the co-system will develop solutions that help manage this, make it searchable, organized, you. Make it, make it, ah, integratable so you can pull it into your other systems, et cetera.
1:41 Uhm, and, ah, it's just a very niche need that you could imagine a lot of, a lot of large companies, ah, would need.
1:48 That's what Dakota System does. Now they're opening an office in Shanghai, uhm, you know, and, ah, they wanted to expand into the, ah, you know, Chinese market.
1:57 So, specifically, their website. Uhm, did not have a native, ah, sort of translation feature that goes directly to Mandarin. Now, why is this important?
2:10 This is very interesting to learn, right? So if you're going to be opening, ah, an office in China and try to expand into that market, you cannot be relying on Google Translate's, like, automatic translation feature.
2:21 It's going to miss stuff in translation, it's going to be very clear that it's not coming from a, know, native Mandarin speaker, uhm, and, ah, it's just overall not going to represent, ah, your website.
2:32 So if someone's interested in working with you, uhm, it's just not necessarily going to represent, you know, a company that's opening an office in, in, ah, Shanghai.
2:40 So, very small project, but we got to engage with them to essentially build this browser translation feature. Uhm, we got to read, ah, the basically built a, a little, ah, bit of code that read if the person who's accessing your site has their browser preferences set to Mandarin, and if so, auto-translate
2:59 the site to Mandarin. Cool little feature, uhm, and, ah, basically we pulled the, ah, translations that were done by a native Mandarin speaker from, ah, Dakota Systems database, and basically changed every single word on the, ah, on their website to Mandarin.
3:18 Now, this feature has since been appreciated, since we've engaged with them, uhm, but regardless, the scope of the project is very small, but very interesting, uhm, you learn a lot about why, you know, the presentation on the website is important, you understand why that matters to larger companies,
3:33 and how to present yourself as a company, and then we got to learn a lot about what Dakota Systems does.
3:37 Some does, and a very cool niche need of, uhm, you know, uh, of, uh, Fortune 500 companies. Uhm, so, overall, very interesting project, very cool to engage with Dakota Systems, uh, and very happy with, you know, what, uh, you know, got to learn, you know, working throughout this project, learn about
3:57 the industry, learn about the space.